Becoming A Digital Marketer | How To Becoming A Digital Marketer
 |
| Becoming A Digital Marketer |
.jpg "Becoming A Digital Marketer Make Money 2022") |
| Becoming A Digital Marketer Make Money 2022 |
Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In Part 1, you’ll learn the hard skills crucial to a marketing career, like:
- organic search (SEO)
- paid advertising (PPC)
- social media marketing
- reporting & analytics
- branding & copywriting
- email marketing
In Part 2, you’ll read about the soft skills essential to business, like:
- writing emails
- invoicing & sales
- getting an entry-level position
- working as a marketing freelancer
- starting your marketing agency
- how to work remotely
Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.
About The Authors
Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, and AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
2 > Digital Marketing Strategy
An Integrated Approach to Online Marketing
 |
| Becoming A Digital Marketer Make Money 2022 |
.jpg "Becoming A Digital Marketer Make Money 2022") |
| Becoming A Digital Marketer Make Money 2022 |
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid search, email, lead generation, and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
3 >>Marketing Made Simple
Becoming A Digital Marketer Make Money 2022
A Step-by-Step Story Brand Guide for Any Business
This guide from New York Times bestselling author Donald Miller is a must-have for any marketing professional or small business owner who wants to grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a Story Brand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brands' story to the marketplace. In this book, you will learn:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- How to develop a sales funnel that attracts the right customers to your business.
- The power of email and how to create campaigns that result in customer traffic and growth in brand awareness.
- The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brands. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
.jpg "Becoming A Digital Marketer Make Money 2022") |
| Becoming A Digital Marketer Make Money 2022 |